Persuasive portfolio of Net

Piece One Chosen Service: Net-A-Porter, an online luxury fashion retailer (Net-A-Porter 2013).Advertising We will write a custom report sample on Persuasive portfolio of Net-A-Porter and Samsung Smart TV specifically for you for only $16.05 $11/page Learn More Target Audience: Online female customers, 18-55 years old. These women belong to the middle and upper-middle social classes, the customers are employed, and they have little time for shopping. The potential and existing female customers pay much attention to their look and appearance. The proposed piece is the 1-page advertisement which can be published in the magazines for women. Visuals: The provided visual is the high-quality photograph. The young woman worn the luxurious evening dress, a hat with feathers, and long gloves is depicted lying on a white sofa and looking directly into the lens. The woman is smiling. The colors and tones of the dress, hat, and gloves are purple. The background is da rk, with the focus on using dark-red and dark-purple colours, but it is possible to notice the elements of luxury in the room’s interior. On the right, there is a window. The white snow can be observed through the window. It is also possible to notice a laptop on the low table near the sofa because this modern laptop disharmonises with the whole picture and its style. The company’s logo is in the upper left corner of the page; the headline is centred on the page top. The body copy is presented in columns at the foot of the page. Copy: Headline: â€Å"Luxury is the must-have for your winter†. Body copy: â€Å"Net-A-Porter is the world-leading online fashion retailer which makes your days full of comfort and luxury because it is the first online retailer which combines the elements of luxury with the idea of comfort for women.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn Mo re Serving for women’s interests in the industry more than ten years, we know what women want to emphasise their elegance and to save their time. While visiting the Net-A-Porter website, the world of style and high fashion becomes closer, and luxury becomes your must-have with one click. Take a chance to make your winter warmer and more luxurious!† Explanation of Persuasive Techniques: The persuasive character of the piece is based on appealing to the target audience’s emotions. Thus, the main rhetoric appeal used in this form of the marketing communication is the pathos. The advertisement is effective to influence the female desire to receive the access to luxury in relation to fashion and style. The visual serves to develop the image of a successful woman for whom luxury related to clothing and style is something usual and available with the help of the Internet resources. The contrast in presenting the luxurious interior and dress along with the modern lapto p emphasises the idea of the fashion’s availability for each woman with the help of one click, as it is accentuated in the body copy. The observed contrast adds to appealing to the female customers’ emotions because they are expected to choose the online retailer as their source for high fashion items. The representatives of the target audience are expected to become interested in the high-quality photograph and to determine the connections between the idea of luxury and Net-A-Porter as the online luxury fashion retailer (Dahlen, Lange, Smith 2010, p. 103). The next step to affect the target audience’s behaviour is the manipulation of the notions typical for the fashion industry and observed in the magazines to develop associations. Thus, the headline states that â€Å"Luxury is the must-have for your winter†. ‘The must-have’ is associated with items which are discussed as fashionable during the certain season. The headline uses the pathos t o appeal to the women’s emotions and to make them believe that ‘luxury’ available with the help of Net-A-Porter resources is rather fashionable and popular during this winter. The combination of the pathos, ethos, and logos appeals is observed in the body copy of the advertisement. The logos and ethos appeals are used together to support each other in such a sentence as â€Å"Serving for women’s interests in the industry more than ten years, we know what women want to emphasise their elegance and to save their time†.Advertising We will write a custom report sample on Persuasive portfolio of Net-A-Porter and Samsung Smart TV specifically for you for only $16.05 $11/page Learn More The appeal to credibility depends on describing the company’s experience with the help of providing the years of working within the industry. Moreover, this appeal serves as the argument for the next part of the sentence to appeal to the reason and logic. Thus, the company has the great experience in the industry and can satisfy the women’s needs appropriately. The phrase that â€Å"we know what women want to emphasise their elegance and to save their time† sounds confidently and assertively while contributing to the idea of the company’s credibility and expertise in relation to retailing high-quality products online. The open call to action based on the pathos is provided in the final sentence where the potential customers are asked to take a chance and make their winter warmer and more luxurious with references to the central idea of combining luxury and comfort aspects. Piece Two Chosen Service: Samsung (Smart TV) (Samsung Smart TV 2013). Target Audience: The existing customers who choose Samsung technologies and potential female and male customers who orient to choosing innovation, 21-50 years old. The customers are interested in new technologies and innovations in the sphere of television and Internet. The customers are also interested in Samsung products and the company’s research and development’s base. The proposed piece is the street billboard which can be copied as the advertisement for newspapers and magazines. Visuals: The background of the billboard is the cosmic space with sparkling stars and vivid meteors presented in dark-blue tones. The logo of the company is provided in the upper left corner. The headline is provided in bold caps at the top of the page.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The body copy is presented in a bullet form at the foot of the page, on the left. Multiple colourful images of modern TV sets are depicted as making a powerful space hopper. The image is located at the center of the billboard. Copy: Headline: â€Å"Power is in smartness: Widening the horizons with Samsung Smart TV†. Body copy: â€Å"- Samsung Smart TV is the new remarkable stage in the development of television and Internet technologies. Samsung Smart TV is based on knowledge and innovation. Samsung Smart TV is the source of power for you. Samsung Smart TV is your opportunity to widen the horizons and focus on new perspectives†. Explanation of Persuasive Techniques: The billboard works to persuade the target audience to choose Samsung products because the message is based on the AIDCA principle. The target audience consisting of men and women of 21-50 years old is expected to pay attention to the large and rather vivid billboard with the well-known company’s l ogo and bright image demonstrating the space hopper. The attention to the image of the space hopper made from TV sets using Samsung Smart TV is based on its unrealistic character. The next stage to persuade the target audience is in evoking the interest to the product. The headline works to provoke the customers’ interest with references to the ideas of power, smartness, and widened horizons. These concepts are closely associated with the people’s interests, needs, and desires. At this stage, the advertisement depends on the pathos because of appealing to the customers’ emotions and desires to become smarter, more powerful, and to learn more without being restricted by external forces. Furthermore, the target audience becomes more convinced that Samsung technologies can provide people with extreme opportunities in relation to power, knowledge, and smartness because the word ‘smartness’ is associated with the technologies’ name, Samsung Smart TV. This stylistic tautology serves to emphasise the meaning of Samsung Smart TV for creating the customers’ knowledge base and for widening their horizons with the help of these technologies. According to the AIDCA principle, the next stages are the stimulation of the customers’ desire to purchase the product and the call to action. Following the format of the billboard, the body copy information is provided in the bullet form in order to draw the target audience’s attention to the most important benefits and advantages of the product. In this case, the repetition of the product’s name at the beginning of the sentences as the anaphora also serves to draw the audience’s attention to the list of product’s advantages. The ideas listed in the bullet form reflect the idea presented in the headline while intensifying the persuasive effect (Yadin 2001, p. 38-42). From this point, all the rhetorical devices and communication techniques are combined to capture the attention and to produce the strong effect on the target audience. Reference List Dahlen, M, Lange, F, Smith, T 2010, Marketing communications: a brand narrative approach, John Wiley Sons, USA. Net-A-Porter 2013, https://www.net-a-porter.com/ua/en/. Samsung Smart TV 2013, https://www.samsung.com/us/. Yadin, D 2001, Creative marketing communications, Kogan Page Publishers, USA. This report on Persuasive portfolio of Net-A-Porter and Samsung Smart TV was written and submitted by user Jordyn D. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Car Design from 1950

Car Design from 1950 Introduction Car design is a way of making both outside and inside of an automobile in a style, which integrates shape of the car with its mechanical ability. Automotive design involves vehicle development in the way it appears which includes its ergonomics. The design elements are usually divided into three important areas: one is the exterior design, which involves the design in the proportion, shape and how the texture of the surface of the vehicle will look like. This design is done first through making drawings either manually or electronically.Advertising We will write a custom essay sample on Car Design from 1950-2000 specifically for you for only $16.05 $11/page Learn More Then there is the development of clay or digital model. The other aspect is in interior design which defines where parts such as doors, and seats, among others, are placed. This aspect emphasizes mainly on the ergonomics and the passengers comfort. It goes through the same procedur e as the exterior design of sketching, then designing the digital and the clay model. The last aspect in design is usually focused on trims along with its color. To achieve this, extensive research and development is usually involved. Discussion 1950s Cars Design The early 1950s gave rise to chrome on cars and stylists who influenced by ideas from planes and trains designed many automobiles. The 1950s saw emergence of the tail fin courtesy of Harley Earl who worked on aeronautical designs. The tail fin era was between 1957 and 1960. The tail fin and chrome were most regarded as the design, which gave some of the outlandish cars ever designed in this era. Another revelation came in 1955, when Ford designed its model, which they named Ford Thunderbird. It was quite complex with rear exhaust, windshield, and front grill with fixed turbines (Hulbert, 2010). Ford Thunderbird Convertible 1955 Source: Anythingaboutcars.com.Advertising Looking for essay on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More Chrysler’s group designer by the name Virgil Exner was notable with his different style of cab forward also known as the Forward Look. An example of the Forward look design is a 1956 Plymouth Fury, as is shown in the picture below (Bell, 2003, p. 12). 1956 Plymouth Fury Source: Anythingaboutcars.com. General motor’s Harley Earl and Virgil Exner turned out to be very influential in this era. They competed with one another with tail fins that are more elaborate. Earl saw this as a ploy to marketing while Exner believed the fins helped the car while on the road. These fins were later on utilized to control cars in great speeds. In 1957, there was a new design called the Chevrolet Bel Air as shown in the picture below, which gives the extent to which the designers were willing to go (Hulbert, 2010). 1957 Chevrolet Bel AirAdvertising We will write a custom essay sample on Car Design from 1950-2000 specifically for you for only $16.05 $11/page Learn More Source: Anythingaboutcars.com. In 1959, the previous designs were replaced with the Cadillac Series 62. This design was fitted with fins that were over 1ft high, and it had bullet lenses at the rearwards. This was regarded as a design icon and rates highly among all time American classics (Jain, 2004, p. 2). 1959 Cadillac Series 62 Source: Anythingaboutcars.com. The above picture shows the design of a tail fin 1959 Cadillac automobile which came up at the height of the tail fin era. Earl later came up with iconic designs together with his group to create such designs as Auburn 851, among others. Advertising Looking for essay on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More Auburn 851 Source: Anythingaboutcars.com. In 1959 saw a new design of Cadillac Cyclone, which was a fantasy of a rocket like, it, had a wheelbase of about 104 inches. It had an independent suspension and a top of clear plastic. It was coated inside using vaporized silver that it can resist sunrays and had electric sliding doors. 1959 Cadillac Cyclone Source: Anythingaboutcars.com. 1960s During this era, focus was shifted to vehicle speeds and acceleration as well as engine size. The designs that were available included Ford Mustang, Chevrolet Camaro, and Dodge Charger. These designs were fitted with vents all over which had no purpose at all but for just mere appearance. The Dodge Charger had a fuel tank capacity of 7.2 liters. Chevrolet Source: Raizman Chevrolet Camaro Source: Anythingaboutcars.com. Ford Mustang In this same era, there was consolidating into the big three of General Motors, Ford, and Chrysler together with American Motors. These firms dominated both the global m arket and the domestic market. In 1961, General Motors introduced three models. One was the Oldsmobile Fs of the cars of this era include BMW M1, De Tomaso Pantera, Lamborghini Countach, and Lotus Esprit. The 1970s ushered in an interesting design, in angular box lines, which became a trait in style. This was again copied over into the 1980s. DeTomaso Pantera Source: Raizman. 1980s Cars Design The 1980s decade came with a trend of over indulgence, and the cars produced during this era were overpriced. It also witnessed the effects of materialism in that style was outdated, as most of the people wanted the expensive cars. The cars that were available at this time were the likes of Audi Quattro. Though it looked purposeful and powerful, it had no style and was not beautiful in shape. Another model was the Ferrari Testarossa, which was quite unfamiliar from the traditional Ferrari lines. Among the easily recognizable inclusions in designs of 1980s was incorporation of a hot hatch. In line with this, cars like Peugeot 205 along with Volkswagen Golf, which are both GTis started penetrating the market and were popular with the product named above (hot hatch) (Diseno-art., 2011, p. 1). Peugeot 205 GTi Source: Diseno-art.com. 1990s Cars Design The effects of the styling traits from the 1980s extended to some part of the early 1990s. Later on some interesting shapes began to come up which were very organic with appearance looking much powerful like the Dodge Viper. The Dodge Viper was made in a more look of an animal than a machine. In 1992, an Italian design house called Ghia extended the organic form to another level with shapes covering the car. The front face of this car model looked like a prehistoric animal. In 1995, another design came in Ford GT90; this design was clearly the reverse of Viper. This new model utilized edge design as its policy to create new model (Anythingaboutcars, 2011, p. 1). Dodge Viper GTS Source: Raizman. What the major point that chang e from the car design from 1950-2000 1950s The main changes in car design covered areas such as fuel efficiency and output of the engine. In 1950s, major changes that took place in car designs included jet designs, among others. This design made cars quite fascinating. 1960s This era saw the introduction of basic wedge profile. Later on, the engines of these cars were transversely mounted, and their bodies designed to support structural loads. 1970s This period saw introduction of a utility that combined luxury along with capability of four-wheel drive. Another additional change was the inclusion of electronic anti-lock braking system. This era had the most changes as it also saw design of restraint airbags, seatbelts, and traction control systems. In addition, the era also saw inclusion of computerized engine system. 1980s This era brought about the introduction of front-wheel drive cars along with compact cars, which had the advantage of being efficient in fuel consumption. This p eriod also saw the introduction of the two-box minivan design in 1983. 1990s This decade was quite memorable with the introduction of designs with hatchbacks. car bodies were designed to incorporate passengers as well as cargo. Explain how material culture has been designed and used as relational media on car development 1950-2000 Automobiles play an important role in life since they ease travelling; their introduction opened opportunities for people to transport goods and services. Development in car designs also encouraged subjective democracy since people could go to their places of choice. Moreover, Car development brought about power, style, and a way of identifying each other’s taste and style in society. Automobiles were much friendlier to the environment and were cleaner because it eliminated the animal waste in the streets (Raizman, 2003). Influence of car designs between 1950 and 2000 on political, economic, and social as well as culture climates Political Developme nt of automobiles has contributed greatly towards political change. This is due to increase in individualism and reduction of social interactions amongst people from diverse socioeconomic backgrounds. In addition, automobiles manufacturers urged governments to construct roads and conservatives have become more interested in promoting improvements in automobile industry (Raizman, 2003). Economic Developments in car designs have greatly influenced spreading of employment opportunities and planning of the city, among others. In addition, it has minimized rate at which people walk to work and use of railroads. Another area that has greatly benefited is infrastructure; this is evident in the increased number of good roads all over the world (Logix Microsystems Ltd., 2011). Social Social changes brought about by the effects of development in automobile industry include disconnection between communities due to reduced pedestrian-village interaction. It also brought less communication among st neighbors because they rarely walk unless it is for exercise reasons. Culture The developments of automobiles brought about ease in travelling from one place to another since it was more affordable and convenient. This was mainly in areas not accessed by railways. Another change brought about by automobile development is that it made people keener while walking across the streets. This growth also led to outward expansion of cities and development of suburbs. In addition, it encouraged people to live in less expensive areas, which are far from the city and encouraged interactions in neighborhoods. Another cultural change is in incorporation of automobiles in all aspects of life. These range from books to music as well as movies (Logix Microsystems Ltd., 2011). Which mutations of styles and idioms morphed and ensued The styles that are usually used in car design are quite varying and distinct in style of body design and its classification is not huge. The most common styles used a re four-wheel drive vehicle, which are designed in such a way that all the wheels receive engine power at the same time. Another style is called the convertible design, which has a folding roof that allows for an open roof while driving. Thirdly, there is the station wagon design, which has same height from both sides. Conclusion For the past few years, car designers have engaged in designing products for ideas. A smart car is one that can get instructions from a user and execute the information by itself. An example would be a smart car. There are two elements involved in car design; these include ensuring a balance in ergonomics as well as aesthetics. Car design is a field, which keeps on changing and can never be said to be predictable (Anything about cars, 2011, p. 1). Smart Car Source: Diseno-art.com. References Anythingaboutcars. (2011). The Fabulous 1950s Cars Here is Their Story. Anythingaboutcars.com. Retrieved from: anythingaboutcars.com/1950scars.html Bell, J. (2003). C oncept of Car Design: Driving the Dream. Rotovision. Retrieved from: https://www.google.com/search?q=Bell%2C+Jonathan+%282003%29ie=utf-8oe=utf-8aq=trls=org.mozilla:en-US:officialclient=firefox-a Diseno-art. (2011). From Concept Cars to Power Boats: Car Design History a brief overview. Diseno-art.com. Retrieved from: diseno-art.com/car_design_history.html Hulbert, L. (2010). Car Design: Car Designs of the 1950s. eHow.com. Retrieved from: ehow.com/list_7319746_car-designs-1950s.html Jain, S. L. (2004). Dangerous Instrumentality: The Bystander as Subject in Automobility. Cultural Anthropology 19 (1): 61–94. Retrieved from: http://onlinelibrary.wiley.com/doi/10.1525/can.2004.19.1.61/abstract Logix Microsystems Ltd. (2011). Car Designs: 1950-2009. carazoo.com. Retrieved from: carazoo.com/article/1410200901/Car-Designs:-1950-2009 Raizman, D. (2003). History of Modern Design. New Jersey: Prentice Hall Art.

Code of Ethics Essay Example | Topics and Well Written Essays - 1500 words

Code of Ethics - Essay Example No one person can run this organization; therefore, it is imperative that we hire associates who are friendly, knowledgeable, and understand exactly what their respective roles in the company are. We hold our associates to the highest ethical standards. We expect our employees to behave in such a way, on campus and off, that no shame or degradation will be cast upon Whitehouse Cherry. Business ethics, to us, is defined as behavior that would directly result in the loss of customers, or invite lawsuits. For example, good business ethics dictate that all Whitehouse Cherry associates keep all customer information confidential. This information includes their names, and all identifying information like addresses, social security numbers, and phone numbers. Our customers are assured that their information will neither appear on a listserv, nor will it be sold to solicitation companies or surveyors. As well, credit card information should only be entered into our database at the time customers are making purchases, whether in person, or via Web. Associates may not write down credit card numbers, expiration dates, or security code information wholly, or in part. If an associate experiences any difficulty entering credit card information into the database, please see a senior associate to complete the transaction. This rule applies to all forms of payment received by Whi tehouse Cherry, including checks and Pay Pal accounts. Failure to adhere to any part of this rule will result in immediate dismissal of the associate, as per our agreement, written or implied, with the customer. Whitehouse Cherry associates must never discuss customers, except with pertinent personnel, and for business and problem resolution reasons only. Even then, non-pertinent personnel, and customers, must not be within hearing range of the associates in discussion. Associates who overhear non-pertinent conversations must a) keep the

In patients with obesity can diet and excercise control weight gain Research Paper

In patients with obesity can diet and excercise control weight gain better than weight loss pills lipofuz or Alli - Research Paper Example late obesity with the abnormal food intake or poor diet (Styne, 2005), genetic factor such as a metabolic defect (Roth et al., 2004; Rosmond, 2002), leptin deficiency and/or the use of steroids (Link et al., 2004). Children and adults who are obese are facing problems not only related to social adjustment disorders or social discrimination (Pearce et al., 2002) but also a long list of serious health concerns such as heart diseases, diabetes and the different types of cancer (WHO, 2005). Aside from providing the definition of health and chronic illnesses as stated by the World Health Organization among others, how these definitions are in consistent with my own thoughts will be thoroughly discussed. After determining the impact of food manufacturers’ television advertisement on the increasing rate of obesity in the United States, the proposed research study will focus on determining whether or not preventive measures is a better method of weight control for obese patients than those who prefer to undergo gastric banding. In the process of going through the main discussion, the significance of diet, exercise, and gastric banding procedure on minimizing the cases of obesity will be compared and contrast. Based on the gathered information, a list of recommendations will be provided prior to conclusion. The World Health Organization (2003) defined health as â€Å"the state of complete physical, mental and social well-being and not merely the absence of disease or infirmity†. On the other hand, chronic illness is defined as â€Å"the irreversible presence, accumulation, or latency of disease states or impairments that involve the total human environment for supportive and self-care, maintenance of function, and prevention of further disability† (Curtin & Lubkin, 1995, pp. 6 – 7). In my own thoughts, the health and wellness of each person is not all about being physically free from being ill but living a lifestyle that would prevent these people from having the need

19th Century Theories in Dostoevskys Crime and Punishment Essay Example for Free

19th Century Theories in Dostoevskys Crime and Punishment Essay 19th Century Theories in Dostoevskys Crime and Punishment I teach you the Superman. Man is something that has to be surpassed. What have you done to surpass him? These words said by Friedrich Nietzsche encompass the theories present in Dostoevskys nineteenth century novel, Crime and Punishment. Fyodor Dostoevsky, living a life of suffering himself, created the character of Raskolnikov with the preconceptions of his own sorrowful and struggling life. Throughout his exile in Siberia from 1849-1859, his sentiments of suffering, sorrow, and the common man surfaced and heightened, inspiring him to begin writing Crime and Punishment in 1859. The main motif in this novel is that of suffering. It is apparent that all characters, major and minor, experience some sort of internal or external affliction. The overall theme of the work is that all mortal men suffer, and that salvation can not be obtained unless this anguish is present. Dostoevskys protagonist, Raskolnikov, must evolve and realize this fact to overcome his conflicts and reach the salvation of peace and tranquillity. Volumes and volumes of critique can be written on where this suffering originated, but Dostoevskys main concentration and focus is not where, but why suffering must exist and how this suffering can be overcome. See more:Â  First Poem for You Essay This is seen from the fact that throughout the six sections of the novel, only one section is focused on the origin of the torment the Crime, and the remaining five sections are concentrated on Raskolnikovs path to overcoming this anguish the Punishment. By focusing solely on the punishment, the internal and external conflicts that arise within the novel do not only provide Raskolnikovs own philosophy of the path toward salvation, but encompasses that of the German philosopher Nietzsche, as well as his contemporaries. Raskolnikovs justifications for his actions are relayed in his own Extraordinary Man Theory, which states that there are two classifications of men in the world: ordinary, and extraordinary. He wanted prove that he was extraordinary, that he could commit a crime as horrid as murder, but because he did it for the betterment of society, he would feel no sympathy or regret for his justified actions. In following Raskolnikovs theory, it becomes apparent from where his conceptions originate. Though the whole work encompasses the philosophies of all the nineteenth century theorists, Raskolnikovs ideas spawn from that of Friedrich Nietzsche and Georg Wilhelm Hegel. Since it has already been established that the entire novel contains theories of its era, to begin an analysis in regard to the novels main ideas evolving from the concepts of merely Nietzsche or Hegel would, in a way, belittle the importance of the remaining non-Hegelian nineteenth century philosophers. By analyzing the ideologies of the major theorists from Father to Fruitcake (Kierkegaard to Freud) with respect to Crime and Punishment, Dostoevskys intentions, motifs, and ideas can be interpreted with ease. Soren Kierkegaard (1813-1855) believed that truth is both power and suffering. He is often noted as the Father of Existentialism, an innovated modern belief that life has no meaning, and that we must live life just for the sake of living, and nothing else. To know the truth about life and the individuals living it would be a form of powerful knowledge incomprehensible to man. The truth is Life is suffering. Kierkegaard believed that man was blessed with the greatest gift of all free will, but this free will creates decisions, and decisions generate emotions. Emotions are the key to the suffering of man. Happiness creates a fear in losing prosperity, fear leads to anger toward lifes unjust ways, anger leads to hatred of life in general, and hatred leads to the suffering of the individual mind. This is the path of the common man, the man who thinks that life can be blissful. The existential man believes that life has no meaning, no substance, and no path for happiness. He is the man who knows and accepts that all things, good and evil, exist, including suffering. This is why the existential man is indifferent toward the benefits and consequences of life. Raskolnikov believes that The Extraordinary Man feels no suffering and no pain. He is the man who can break the laws, transgress the laws, and make the laws. Raskolnikov believed that if he were extraordinary, he could commit any crime, even the crime of murder, and walk away from it indifferent, apathetic, and without emotion. What he did not realize was the main point of Kierkegaards philosophy, that no matter what man suffers. Raskolnikov thought that he could avoid the truth and avoid suffering. It is not until he confesses to both Porfiry and Sonia, which coincidentally is the same instant that his own pain begins to vanquish, that he fully understands and believes in the suffering of man. Georg Wilhelm Hegel (1770-1831), another prominent philosopher of the nineteenth century, hypothesized a dialectic method for the analysis and comprehension of history. He believed that all events in time move in a teleological fashion contrary to the popular belief of a circular path. Hegel stated that history, rather than repeating itself, learns and moves forward toward a purpose. In his theory this purpose is the freedom of all men in a rational state, and moving toward such a beneficial purpose justifies all good and evil events in history. The dialectic method also consisted of a diagram regarding this teleological path. Hegel believed that history is made up of a series of events all corresponding to a thesis, antithesis, and synthesis. The thesis and antithesis serve as the conflict in history, while the synthesis becomes the result. In Crime and Punishment, Raskolnikov is the thesis, the symbol of good intentions, while Svidrigailov is the antithesis, the epitome and reality of evil and suffering. With the battle of good and evil comes salvation, or the synthesis, in this case Sonia, the representation and key to Raskolnikovs salvation. This method can also be viewed in the perspective of Dostoevskys primary concentrations. With that respect the crime can be viewed as the symbol of good intentions. Raskolnikov killed Alyona because she represented the evil in society. Because her death would be a blessing and benefit to the world he believed his crime would be justified. The punishment can be viewed as the reality of suffering. It is not until after he commits the crime that Raskolnikov realizes that all men in fact do suffer. The key is to overcome this suffering instead of avoiding it. The salvation can be viewed as the redemption and end to suffering the result of the crime and of the punishment. This analysis also maps Hegels teleological perspective because the novel moves in a linear fashion. The Crime (thesis) encompasses Part I of the novel, the Punishment (antithesis) is demonstrated in Parts II-VI, and the salvation (synthesis) is introduced in the epilogue. Friedrich Nietzsche (1844- 1900) did not believe in the suffering of all men. He believed that there existed a superman, a powerful individual that lived for self-gratification and nothing else. The Nietzschean superman asserts his own power to situations while he watches the common and ordinary man suffer because of lifes imperfections. This man needs no justification in his actions, because as long as he has satisfied himself, then his dominance over others requires no reason. Nietzsche also believed that in order to become a superman, an individual must surpass the common man. He must have no qualms or regrets in his actions, and above all, he must not fear his actions or consequences. Fear is the mother of morality, it is an emotion only known to ordinary men. A superman has no fear. Perhaps the character of Svidrigailov emits the best example of a Nietzschean superman in the novel. He is the epitome of evil and lives only for self-gratification. His downfall to his superman visage is suicide. Death is the escape to suffering. Svidrigailov feared its company, and in turn, took his own life to avoid it. Raskolnikov on the other hand, did not avoid suffering he conquered it. Though before his crime he did ask the Hegelian question of Will this crime serve a noble purpose, he also asks the Nietzschean question of Do I dare commit this murder and therefore prove myself to be a man by proving that my will is strong? It is after this that he commits the crime and begins to endure this suffering. Unlike his rival, Svidrigailov, Raskolnikov overcomes his pain through salvation with the help of Sonia, ends his isolation, and returns to the humanity of society. Karl Marx (1818-1883) believed that society was the root of suffering. His common man, the proletarian, struggled because of the capitalistic bourgeoisie. He believed that the proletariat goes through various stages of development. The first stage is the struggle against the bourgeois, which later turns to suffering. Through the growth of the masses, the final stages of the common man of strength and victory evolve. The goal and path of the Marxist man is to emerge from being a mere commodity of society into being a creative and active member of it. The strength that allows him to do this is the realization that he is suffering because he lives for others, and his victory is obtained by overcoming this anguish through the bond of the proletariat. Though Raskolnikov does not face the same pain of worthlessness as the proletariat, he develops in the same fashion. He struggles against his inner emotions of reason and morality, and suffers because of it. Though Sonia and Porfiry contribute to his salvation, it is Raskolnikov himself that overcomes his emotions. He does not need the bond of the masses to aid him in his survival and path toward salvation; he only needs the bond of his inner rational and emotion states. This is why Raskolnikov survives. In 1859 the theorist Charles Darwin (1809-1882) published a controversial book of survival entitled The Origin of Species. In this work Darwin established that an organisms evolution or devolution in life is representative of their ability to conform, adjust, and survive within the harshness of its environment. This theory of survival of the fittest, later became the coined theme of Social Darwinism. Social Darwinism believes that man survives and prospers in nature because he is the organism that is fit enough to do so. In a battle between man verses nature, and even man versus society, only the strong shall survive, while the weak will parish. Faith and belief no longer have any bearing on the members of tomorrows society, only strength. Â  his theory is presented many times in Crime and Punishment. Alyona and Lizaveta both perish because they are not capable of defeating Raskolnikov. Alyona also did not survive because Raskolnikovs beliefs were stronger than her will and intentions. Svidrigailov cannot conquer the constraints society has placed upon him, and in turn, he commits suicide. The only exception to this theory is Raskolnikov. His inner strength of intelligence may be strong, but his physical and emotional abilities do not coincide with Darwins notion of fit. Raskolnikovs survival is from his redemption. He reaches salvation because he chooses to, and therefore he survives because he chooses to. He does this through his own realization and rationalization. The psychologist and theorist Sigmund Freud (1856-1939) believed that an individuals decisions are not always determined by the rational state of mind. He believed that all humans possess three distinct decision making chambers of human behavior. He refers to the first of these as the id. The id is the childhood and instinctual need of the individual. This is the sector that satisfies an individuals wants and desires, accomplishing them at no fear of risk. The second portion of human behavior is referred to as the ego. The ego is the rationalist, the sector that makes decisions that benefit the individual and society. Freud believed that the majority of all individuals make decisions based on their ego. The final and third division of an individuals behavior is called the superego. The superego is the ideal individual. This individual makes decisions that should be made; he does things the way they should be done in his opinion, and no matter what the results may be, has no reason for regret. Though most of the characters in the novel make decisions based upon their ego, it is evident and apparent that Raskolnikov does not. He knows what he believes to be right and wrong, and tries to right the wrongs in society with his superego. Though he is the only one to use his superego, all of the other Freudian sections of human decisions exist in the work. Throughout the novel, Svidrigailov uses his id. His encounters with women, prosperity, and fortune are not prolific because he deserves them, but because he wants them. It is his id that leads him to his desire for an end to suffering, and his death near the end of the novel. Sonia and Dounia both rationalize their actions through their ego. Though Sonia does not and should not be a prostitute, she knows that it is the only way for her family to survive. Dounia is in a similar predicament. She did not wish to marry Luzhin, but his wealth and proposal to help Raskolnikov rationalized her to stay. Later, her ego permits her to marry Razumihin for his compassion, admiration, and companionship. This use of the id, ego, and superego supply a Freudian element to Dostoevskys work. With all of these theories analyzed, computed, and settled, we can end this critique where we began: I teach you the Superman. Man is something that has to be surpassed. What have you done to surpass him? Is Raskolnikov a Superman? Well, he follows Kierkegaards existential statement of I believe, therefore I am, which means that he surpasses the common man who merely thinks. Through the ideas of Hegel, his teleological movements from crime to punishment all serve a justified purpose in benefiting his moral and rational states. He overcomes the common man through the salvation he obtains from this linear evolution of trials. He suffers not from Marxist classes, but from internal struggle, excluding him as a member of the proletariat, or common man. Though not physically or emotionally fit to survive, his confession becomes his salvation, his survival, and his disclaimer in the Darwin theory of surviving. The common man may survive because he is fit to survive, but Raskolnikov survives because he chooses to survive. Unlike Freuds theory that the everyday man lives his life through his ego, Raskolnikov makes his decisions based on his superego, doing things not just because it would be rational, but because that it the way it should be done. So then, Is Raskolnikov a Superman? Yes.

Personal Justice and Homicide in Scott’s Ivanhoe: :: Scott Ivanhoe Psychology papers

Personal Justice and Homicide in Scott’s Ivanhoe Abstract: Scott’s Ivanhoe reveals a conflict between our innate concept of justice as personal justice and the impersonal justice which is imposed on us by the modern nation-state. This conflict causes the split between the proper hero, who affirms the order of impersonal justice, and the dark hero, who acts according to personal justice, in Scott’s work. In Evolution and Literary Theory, Joseph Carroll provides a paradigm for the integration of literary criticism with evolutionary psychology. First, he argues that literary critics should learn to understand and respect the evidence for the basic contention of evolutionary psychology, namely, that the human mind is not a blank slate which receives all of its content from an external culture, but that human cognition and the culture that is based on it are highly constrained by innate psychological mechanisms, which evolved in the environment in which humans spent most of their evolutionary history, the hunting-gathering bands of Pleistocene Africa. Humans evolved a rich array of specialized mental mechanisms for dealing with this environment, including mechanisms for determining mate value (see Buss), for protecting kin (see Daly and Wilson, 17-121), for social exchange (see Cosmides and Tooby 1992) and many others. These psychological mechanisms collectively form the human nature which underlies the production and consumption of literary texts. However, the scope of an evolutionarily informed literary analysis is not limited to simply finding these human universals in literary texts. Rather, many of these psychological mechanisms are â€Å"open programs† which permit of a wide range of cultural and individual variation (Carroll 152). Carroll identifies the three levels at which a literary criticism informed by evolutionary psychology should work: human nature, cultural order, and individual identity (150). While human nature constrains all cultural productions, â€Å"cultural forms are themselves the product of a complex interaction among various innate dispositions and between innate dispositions and variable environmental conditions† (152). Evolutionary psychology enables us to understand not only literary universals, but also the complex and often conflicting relationship between human nature, culture, and the individual. In their book Homicide, evolutionary psychologists Margo Wilson and Martin Daly identify one such conflict between human nature and the contemporary cultural order. They argue that humans have an innate concept of justice which is based on the idea of personal revenge. According to this concept of justice, it is legitimate and even praise-worthy for people to whom a wrong has been done to avenge the wrong-doing themselves.

The Strategic Analysis of Google, Inc.

Running Head: THE STRATEGIC ANALYSIS OF GOOGLE, INC. 1 The Strategic Analysis of Google, Inc. Laura P. Fann Mount Olive College Tillman School of Business BUS 370, International Business Management Dr. Khalid Dubas, Professor of Marketing March 16, 2012 THE STRATEGIC ANALYSIS OF GOOGLE, INC. 2 Introduction Company History Google made it’s beginning in 1996 as a search engine that used links to determine the importance of individual web pages. In 1998 its founders, Stanford University graduate students, Larry Page and Sergey Brin formalized their work, creating the company we know today as Google.The company that started from two computer science students in a university dorm room, now employs thousands and holds offices around the world. (Google, Inc. ) Company Milestones Sept. 15, 1997 The google. com domain was registered Sept. 4, 1998Google became incorporated 1999Secured $25 million in funding for its operations. 2000Yahoo is using Google search engine—Ad Sense prog ram is launched 2001Company went global; setting up its first international office in Tokyo-added a new chairman of the board, Eric Schmidt, who soon became CEO 2004Google's search index reached eight billion 006Google bought YouTube 2008Launched mobile phone operating system 2010Company was collecting information from open wireless networks and joining Verizon in a net neutrality pact 2011Entered into an agreement to acquire the mobile phone maker Motorola Mobility for about $12. 5 billion. Google agreed to pay $500 million to settle a case involving the importation of illegal prescription drugs into the United States (John P. Mello, 2011) 2012Billionaire George Soros’ firm added shares in Google in fourth quarter(Burton, 2012) THE STRATEGIC ANALYSIS OF GOOGLE, INC. 3 Company PhilosophyDescribed as â€Å"The perfect search engine†, Google has become successful at being better and faster at finding the right answers to search queries. Google continues to push the limit s of existing technology to provide a fast, accurate and easy-to-use service that anyone seeking information can access, whether by computer or mobile device. Google, Inc. operates by ten core principles that guide their actions. 1. Focus on the user and all else will follow. Google has always focused on providing the best user experience possible. 2. It’s best to do on the thing really, really well.Google is in the search business and their goal is to bring the power of search to previously unexplored areas, and to help people access and use even more information in their lives. 3. Fast is better than slow. . 4. Democracy on the web works. Google searches rely on millions of individual posting links on websites to which other sites offer content of value. 5. You don’t need to be at your desk to need an answer. Google is developing new technologies and offering new solutions to the ever increasing mobile market. 6. You can make money without doing evil.The revenue gene rated by Google is derived from offering search technology to companies and from the sale of advertising displayed on their site. 7. There’s always more information out there. Researchers continue to look into ways to bring information to people seeing answers. 8. The need for information crosses all borders. The company mission is to facilitate access to information for the entire world, and in every language. 9. You can be serious without a suit. The company culture is casual and with a diverse background of employees with creative approaches to work and life. THE STRATEGIC ANALYSIS OF GOOGLE, INC. 10. Great just isn’t good enough. Through innovation and iteration, Google aims to take things that work well and improve upon them in unexpected ways. (Google, Inc. ) Direct Competitors More than 17. 8 billion explicit core searches were conducted in January. This is down 2 percent from December. Google led the way with 11. 8 billion of the total searches (down 2 percent from December); Bing ended up with 2. 7 billion (down 2 percent), followed close by Yahoo with 2. 5 billion (down 5 percent). Ask Network had 527 million searches (down 1 percent), followed by AOL with 277 million (down 3 percent). Goodwin, 2012) Strengths Google is renowned for its search engine technology and is second to none in the search engine marketplace as it stands. Among its competitors (Yahoo, AOL, msn, infoseek, ask jeeves, etc. ), Google quickly became a household name as searchers discovered that it was not your average search engine. Google set itself apart from its competition by providing more unique information in its searches than the other available search engines. (Alex Harrison, 2011) Google has developed a strong brand equity which tops the list of the world’s most powerful brands averaging about 30% growth this year. Manjoo, NOV2011, Issue 160) Google occupies a place at the top of the minds of online consumers. The word â€Å"Google† and  "search† are used synonymously. A Google search has become the most recognized method to find information on the internet. (Alex Harrison, 2011) THE STRATEGIC ANALYSIS OF GOOGLE, INC. 5 Website owners are drawn to using Google because of the company’s ability to help these site owners create useful information. Google Ad words are an advertising platform that places relevant text ads to the right of Google search results.This tool is used by businesses to determine where a website visitor came from, how long they stayed, and how well the information conformed to the user’s needs. (Alex Harrison, 2011) Google’s advertising business just keeps growing and is anticipated to bring in more than $30 billion this year. (Manjoo, NOV2011, Issue 160) Google has consistent revenue streams from their advertising business. Google is the most visited website on the internet, and for this reason, they have no shortage of customers looking to advertise using their platfor m.Many technology companies must issue debt and equity to pay for research and design, which can be costly; however, Google has been able to accumulate a significant cash reserve, which allows them to expand and invent at a lower cost than smaller competitors. (Alex Harrison, 2011) Google’s success despite the completion is based on its persistent focus on satisfying consumers by getting them the answers the want quickly and accurately. Google consistently refines its search algorithms, which now considers over 200 factors in assessing site quality and relevance. Judiciary, 2011) Google makes hundreds of changes to their algorithms each year to improve consumers search experience. THE STRATEGIC ANALYSIS OF GOOGLE, INC. 6 Weaknesses Although Google is a company that has grown to be the number one search engine in the United States, a few problems have occurred. Other countries are not open to the amount of information Google needs for certain applications. International reputa tion is a weakness for the company at this time. As of right now Google is not in a position to satisfy foreign countries cultures. Alex Harrison, 2011) Google survives and prospers on its advertising which can also be seen as strength for the company at this time, but could be a negative factor in the future. Google’s revenue comes almost entirely from advertising and when advertising trends change, Google will need to adapt or else lose revenue. Security is a concern for Google due to its having experienced faulty applications and unreliable system designs. This was witnessed when hackers intruded the 2. 3. 3 and earlier versions of the android tablet allowing disclosure to user’s personal information via open wireless access. Alex Harrison, 2011) THE STRATEGIC ANALYSIS OF GOOGLE, INC. 7 Financial Analysis Exhibit 1 (yahoo finance, 2012) In Millions of USD (except for per share items) | 12 months ending 2011-12-31 | 12 months ending 2010-12-31 | 12 months ending 2009 -12-31 | 12 months ending 2008-12-31 | Revenue | 37,905. 00| 29,321. 00| 23,650. 56| 21,795. 55| Other Revenue, Total | -| -| -| -| Total Revenue | 37,905. 00| 29,321. 00| 23,650. 56| 21,795. 55| Cost of Revenue, Total | 13,188. 00| 10,417. 00| 8,844. 11| 8,621. 51| Gross Profit | 24,717. 00| 18,904. 00| 14,806. 45| 13,174. 04| Selling/General/Admin. Expenses, Total | 7,313. 0| 4,761. 00| 3,651. 24| 3,748. 88| Research ; Development | 5,162. 00| 3,762. 00| 2,843. 03| 2,793. 19| Depreciation/Amortization | -| -| -| -| Interest Expense(Income) – Net Operating | -| -| -| -| Unusual Expense (Income) | 610. 00| 0. 00| 0. 00| 1,094. 76| Other Operating Expenses, Total | -| -| -| -| Total Operating Expense | 26,273. 00| 18,940. 00| 15,338. 38| 16,258. 34| Operating Income | 11,632. 00| 10,381. 00| 8,312. 19| 5,537. 21| Interest Income(Expense), Net Non-Operating | -| -| -| -| Gain (Loss) on Sale of Assets | -| -| -| -| Other, Net | 65. 00| 11. 00| 2. 37| 4. 52|Income Before Tax | 12 ,326. 00| 10,796. 00| 8,381. 19| 5,853. 60| Income After Tax | 9,737. 00| 8,505. 00| 6,520. 45| 4,226. 86| Minority Interest | -| -| -| -| Equity In Affiliates | -| -| -| -| Net Income Before Extra. Items | 9,737. 00| 8,505. 00| 6,520. 45| 4,226. 86| Accounting Change | -| -| -| -| Discontinued Operations | -| -| -| -| Extraordinary Item | -| -| -| -| Net Income | 9,737. 00| 8,505. 00| 6,520. 45| 4,226. 86| THE STRATEGIC ANALYSIS OF GOOGLE, INC. 8 Google is growing at an alarming rate. As shown in Exhibit 1, Google’s net income has grown from $4. 2 billion in 2008, to $ 9. 7 billion in 2011.Google’s revenues and profits are growing over time and are moving in a smooth and consistent fashion as shown in Exhibit 1. Google’s revenue has grown from $21. 7 billion in 2008, to $37. 9 billion in 2011. Gross profits in 2008 were $13. 1 billion and have increased to $24. 7 billion for 2011. The profit margin is currently around 25%, which is a slight decrease from previo us years, 2009 and 2010. (Google Finance, 2012) Exhibit 2 (yahoo finance, 2012) THE STRATEGIC ANALYSIS OF GOOGLE, INC. 9 Exhibit 2, shows that Google is close to its’ competitors, Microsoft and Apple when it comes to profit margin for 2011.This is pretty amazing considering how much younger Google is compared to the competition. Environmental Threats The dominant market position of Google's services has led to criticism of the company over issues including privacy, copyright, and censorship. Google CEO Larry Page recently admitted that the greatest threat to Google –was â€Å"Google† itself. Security Breach Liabilities Security is Google’s â€Å"Achilles Heel† because security clashes with Google’s values, mission, philosophy and culture as Google favors speed and accessibility over privacy and property rights.Given that Chinese hackers breached Google’s security and stole their entire password system, and that Google could not meet t he contracted security requirements of the City of Los Angeles. [ (Cleland, 2011) ] Security remains a huge corporate weakness for Google. This weakness could open up the door to cybercriminals including possible terrorist groups. Cybercriminals are becoming a threat that rivals terrorist groups like al Qaeda, according to the nation’s top law enforcement official. In the not too-distant-future it is anticipated that the cyber threat will pose the greatest threat to the U.S. states FBI Director Robert Mueller. [ (Cowley, 2012) ] Sovereignty Backlash from Foreign Governments With 55% of revenues Google receives coming from overseas; Google’s growth is at a risk from a growing backlash of foreign governments over Google’s unique sovereignty intrusiveness. THE STRATEGIC ANALYSIS OF GOOGLE, INC. 10 Since it became public that Google worked with U. S. intelligence services, Google’s legendary intrusiveness has increased suspicion of Google overseas. [ (Cleland , 2011) ] Antitrust Franchise RiskCurrently, Google’s business practices are under antitrust investigation by the FTC and DOJ. Google is vulnerable to the FTC’s Sherman Act monopolization investigation because unlike the DOJ, The FTC has Section 5 authority which prohibits â€Å"deceptive and unfair† practices. Given Google’s many undisclosed conflicts of interest, it will be relatively easy for the FTC to establish consumer harm. (Cleland, 2011) Growth Opportunities Cloud Technologies Google is focusing on three areas of growth for the upcoming year. The focus will be on cloud, mobile and social technologies.According to Google Vice President Amit Singh, cloud adoption will accelerate in 2012, especially in small businesses, among which only 10 percent or so have deployed cloud technologies. Google capitalized on the cloud by adding more than 175 new features to Google Apps and offering an SLA (Service Level Agreement) of 99. 99 percent for Gmail. [ (Hic key, 2011) ] Google has cut the price of its Cloud Storage, a hosted service designed for enterprise developers who want to store their applications’ data in the cloud, as opposed to in their own servers. (Perez, 2012) THE STRATEGIC ANALYSIS OF GOOGLE, INC. 11 Mobile TechnologiesGoogle will also continue to enhance its mobile offerings. Forrester Research data predicts more than 77 percent of organizations will support Google Android and iOS devices in 2012. According to Google Vice President, Singh, more than 90 percent of Google Apps for business users have already deployed or are interested in deploying Android devices and Android advancements, such as on-device encryption. VPN and Global Address List (GAL) support in the Android version 4. 0. (Hickey, 2011) Google’s goal is to have their apps working first and best across different mobile platforms and allow anyone to be productive from anywhere.Google will continue to invest heavily in mobile and soon the products people use on their smart phones and tablets will work even better. Google is definitely on the right path when it comes to its focus on efforts to carve out a position in the mobile networking market. According to research findings from Pew Internet & American Life Project from February 2012, 88 percent of US adults are cell phone owners and nearly half (46 percent) are Smartphone owners. (Project, 2012) It is expected for the volume of global mobile data to rise tenfold from 2011 to 2016, according to Ericsson, the leading maker of mobile network equipment.The rate is likely to accelerate as more consumers integrate the mobile Web into their daily lives. (O'Brien, 2012) Social Technologies Google+ the company’s recently-launched social network, has 90 million users now (January 20, 2012), from 40 million three months ago. (Sharma, 2012) THE STRATEGIC ANALYSIS OF GOOGLE, INC. 12 Google is making multiple improvements to Google+ every week, while also wrapping Google+ with t he controls needed for broader use in larger enterprises with the goal of bringing Google+ to the rest of their products.This will include incorporating features that make it easier to connect, share, and integrate with the wider world. (Hickey, 2011) Assessment, Prospects, and Suggested Future Direction Google Inc, which revolutionized Internet searches with an easy-to-use website, has itself become an increasingly tricky business to grasp. Analysts say Google is simply putting its fingers in too many pies. Google’s market entries into television, Android mobile phones, and music sales in the past two to three years have left the investment community straining to recognize the company.Investors are still uneasy about Google's acquisition of Smartphone maker Motorola; this is a challenge facing Chief Executive Larry Page as he positions the company for new growth opportunities. Some are wondering if Google has a clear strategy for generating revenue and growth out of an abund ance of initiatives, from Android, Google+, especially since Page and management refuse to offer guidance. [ (Oreskovic, 2012) ] The limited insight Google provides on the details of its non-search businesses has not helped matters, as investors struggle to connect the company's ambitious strategic vision with its income statement. Google is very much in the midst of a transformation,† said BGC Partners analyst Colin Gillis. Since replacing Eric Schmidt last April as CEO, the Google co-founder has aggressively tossed out underperforming and non-essential projects and products. The idea is to put â€Å"more wood† behind the company's most important arrows, he has said. [ (Oreskovic, 2012) ] THE STRATEGIC ANALYSIS OF GOOGLE, INC. 13 For Google to keep growing, it needs access to a wider range of content on which it can place ads and make money, particularly as the tech landscape shifts and consumers' Internet habits evolve. Any walled-off content is the enemy of Google, s o they're trying to pry it open. They did it well with Android, they're trying it with social media and they're trying it with television,† said MIT Sloan School of Management Professor Michael Cusumano. [ (Oreskovic, 2012) ] The strategy is not cheap, requiring significant investments for Google to build or buy platforms to reach new content — adding pressure on the bottom line. And many of the new markets may not be as profitable as the search ad business where Google rules the roost, said Cusumano.Google+, which does not currently feature ads, is still in its infancy and the company has yet to outline its monetization plans for the service. But Macquarie Research analyst Ben Schachter said the benefits of some of Google's other non-search initiatives, such as the vast amount of online video it now streams across the Web on YouTube, are coming into focus. â€Å"The goal at the end of the rainbow is TV advertising,† he said. â€Å"For years Google has been eati ng the lunch of print and radio, but TV has held up incredibly well. That will start to change by the second half of this year and into 2013, when Schachter expects that TV advertising dollars will flow to online video providers like Google. [ (Oreskovic, 2012) ] Works Cited Alex Harrison, R. H. (2011, November 9). googlenewsonline. com. Retrieved February 24, 2012, from Google News Online: http://www. googlenewsonline. com/google-swot-analysis. html Burton, K. (2012, February 15). www. bloomberg. com. Retrieved February 15, 2012, from Bloomberg: http://www. bloomberg. com/news/pringt/2012-02-15/soros-buys-google-comverse-while Cleland, S. (2011, November 15). The Top Ten Threats to Google.Retrieved March 2, 2012, from forbes. com: http://www. forbes. com/sites/scottcleland/2011/11/15/the-top-ten-threats-to-google/ Cowley, S. (2012, March 2). FBI Director: Cybercrime will eclipse terrorism. Retrieved March 2, 2012, from CNN Money: http://money. cnn. com/2012/03/02/technology/fbi_cyb ersecurity/index. htm Goodwin, D. (2012, February 10). Search Engine Watch. Retrieved February 15, 2012, from www. searchenginewatch: http://searchenginewatch. com/article/2151761/Yahoo-Search-Engine-Market-Share-Slips-in-January-2012 Google Finance. (2012, March 16). Retrieved March 16, 2012, from www. google. om/finance: http://www. google. com/finance? q=NASDAQ:GOOG&fstype=ii# google inside. (2012, February 15). Retrieved February 15, 2012, from www. ginside. com. Google, Inc. (n. d. ). Retrieved February 13, 2012, from www. google. com: http://www. google. com/about/company/ Hickey, A. (2011, December 21). Google: Cloud, Mobile, Social Will Define 2012. Retrieved March 5, 2012, from CRN: http://www. crn. com/232300927/printablearticle. htm John P. Mello, J. (2011, September 27). Doodle Celebrates Google's 13th Birthday: Here are 13 Milestones. Retrieved February 15, 2012, from www. pcworld. com: